Differentiated Logistics Services – Two powerful tools to increase competitive advantage in the chemical industry
By Kompetenzgruppe Chemielogistik
The power of differentiation is on display everywhere today. Big data and increasingly sophisticated algorithms enable more customized user experiences for vendors, customers and advertisers. As products and services become smarter, more flexible and more automated, they correspond more precisely to individual customer needs, even finding ways to adapt on the fly to changing situations and needs.
Not surprisingly, the chemical industry – and chemical logistics – is no exception to this trend. As today’s chemical industry becomes more service oriented, chemical companies are having to challenge traditional logistics strategies and create new business models.
For many chemical businesses, future competitive success will be determined not so much by the product itself, but by the package of logistics services offered in connection with that product. And as the trend gains momentum, having more responsive logistics solutions becomes not just ‘nice to have’ but a matter of survival.